A conversation with Mike Sunda - Managing Director and Strategy Director at Push Japan creative media agency who at the time of the interview in November 2023 had just produced the latest music video for musician Jacob Collier, and won Entrepreneur of the Year at the British Chamber of Commerce in Japan (BCCJ) British Business Awards 2023. Sunda talks about how Japan has informed his and his clients creative sensibilities, shares something he loves about Japan and something shocking he does not enjoy, and selects some all-time favourite music from his creative journey.